Simon Sproule

Mr. Simon Sproule has been Director of Global Marketing Communications Aston Martin Lagonda Ltd. since November 2014. He is responsible for global marketing and global communications for Aston Martin Lagonda worldwide. Simon reports to Dr. Andrew Palmer, CEO of Aston Martin Lagonda.
Prior to Aston Martin Lagonda he served in senior executive positions for Tesla Motors in Palo Alto, CA and for Nissan Motor Company based at Nissan's global HQ in Japan. He first joined Nissan in their North America operations in June 2003 from Aston Martin, Jaguar, Land Rover North America, where he served as their chief communications officer in North America. Between 2009 and 2011, Simon served as head of Global Communications for the Renault-Nissan Alliance, based in Paris. 
With more than 22 years of auto industry experience, his first position was with Ford Motor Company in the UK. In 1998, Simon was moved to Ford’s global operations in Dearborn, Michigan followed by an appointment in 2000 leading communications in North America for Jaguar first, then adding Aston Martin and Land Rover to his responsibilities in 2001.
In 2004, Simon was named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit, MI. He has been named several times to the PR Week Top 40 Power List and in 2013 was given an ‘All Star Award’ for Public Relations by Automotive News. Born in Hampshire, England, he earned a degree in Geography in 1990 from the University of London.